Ligo blog You didn't choose your feed, it chose you* How TikTok, Instagram, and YouTube use behavioral data to shape what you see, and who you become. LigoMay 1, 2026

Ligo blog Why you ruin every song you love* The science behind ruining every song you love, and why our brain is to blame. LigoApr 23, 2026

Ligo blog How social media knows you better than your best friend* The uncomfortable truth about what algorithms build from your scrolling, pausing, and watching. LigoApr 20, 2026

Interview WME Basketball's Head of Creative and Strategic Marketing, on why athletes are the new creative directors WME Basketball's Head of Creative and Strategic Marketing on athletes, data, and what makes them worth more. ShortlistApr 16, 2026

Ligo blog The science of music connection: what your playlist reveals* Your music taste says more about you than you think. LigoApr 16, 2026

Brand breakdown Inside Bubble's Gen Z dominance: 10,000 micro-influencers instead of ads How an ambassador program, micro-influencers and a community-first strategy drove 4 million TikTok followers and a 12.6% engagement rate. ShortlistApr 15, 2026

Ligo blog Building for the world as it ought to be, ghostwritten for Ligo's founder A message from Ligo's founder, Micah McNeil. LigoApr 13, 2026

Brand breakdown Cluely's UGC strategy: virality as a function of volume Most brands chase viral content through quality. Cluely engineered it through quantity. ShortlistApr 9, 2026

Interview A former MrBeast data scientist, on AI and the creative toolkit How AI is putting powerful, technical creative tools in the hands of anyone with an idea. ShortlistApr 8, 2026

Interview Haus Labs' Senior Influencer Marketing Manager, on measuring influencer ROI The creator pipeline nobody talks about, why the best creators aren't doing ads every day, and the analytics gap she's still waiting on. ShortlistApr 2, 2026

Interview Haus Labs' Director of Social Media, on brand strategy and creator programs From hitting reset to a strategy that sparks user-generated content and real engagement. ShortlistMar 26, 2026

Comparison RoarOS vs. Dash Social Why breaking videos down by content variables beats Dash Social's reporting. ShortlistMar 3, 2026

Analysis Clipping content: the viral variables that increase your odds Which livestream moments actually drive views and engagement, and which get buried by the algorithm. ShortlistFeb 24, 2026

Comparison RoarOS vs. Buffer Buffer limits what a team can track. RoarOS tracks any account, with real performance data. ShortlistFeb 17, 2026

Brand breakdown Postable products: 41.2M views at 11.6% engagement Making your product postable is the cheapest growth lever in beauty. How Guerlain and Hourglass did it. ShortlistFeb 10, 2026

Comparison RoarOS vs. Sprout Social Why social reporting needs better data, and where Sprout Social falls behind. ShortlistFeb 3, 2026

Analysis Creators are ahead, reporting is stuck in 2010 Why influencer reporting is stuck in 2010, and why modern reporting infrastructure is the missing piece. ShortlistFeb 1, 2026

*Archived. Written for Ligo's music-discovery phase. The company later changed product direction and retired the music content. The founder letter carries the founder's byline; I wrote it with him.