Brand and social
A brand kit, and one for every partner club
Built Ligo's brand kit and design system in Claude Design, plus a kit for partner clubs: "RSVP on Ligo" and "Find it on Ligo" badges for their own flyers, and QR flyers like this one for freshman move-in.
The posts behind the Georgetown launch
Designed more than 10 posts and stories for Ligo's Instagram, among them:
ACLU Georgetown, the Financial Law Association, Guzaarish, AASA, and LASA joining Ligo
Every AASA event on Ligo, with the club's week ahead
The "Last Week at Georgetown" carousel
Recruiting for Ligo's paid Georgetown campus team (the full carousel is below)
The Campus Feed launch
The announcement for Ligo's Campus Feed: a feed post and a five-frame story tour (club news, recruiting, and events, each shown on a real club's post in the app), built on the Ligo Design System in Claude Design.
Weekly carousels
The weekly recap, plus the week-ahead and campus-news formats built on the same templates.
The hiring carousel
Five slides recruiting Ligo's paid Georgetown campus team: the cover, one slide for each role (campus ambassador, consumer researcher, content creator), then the pay and perks.
The explainer video
Made Ligo's 43-second explainer for meetligo.com in Remotion: your campus never stops posting, you only follow a few clubs, and Ligo puts every event in one scroll.
meetligo.com and its landing pages
Built 84% of meetligo.com, including the careers page and landing pages for single flyer campaigns, like free food.
Wrote and designed Ligo's emails: welcome, referral, the weekly digest, and event sends like free food. The win-back series gives every stage of absence its own message (3–7, 8–14, 15–29, and 30+ days), with a separate track for students who signed up but never tried the app.
The spring blog
Wrote and illustrated Ligo's spring blog: four posts on how feeds and algorithms shape attention, with original art made in Adobe Firefly. Ghostwrote the founder's letter on the company's story and vision, the one post Ligo kept up when it changed direction.
Read them →The marketing system
Ligo's first admin platform was a broken early version. I rebuilt it into one place the team ran marketing from, in place of a stack of separate tools:
The panel in its preview mode, with sample data and contact details blurred.
Social calendar and posting
Plan, upload, and schedule every post
Templates tied to app events
Pick a club, drop a photo, download the post
Instagram performance
Posts graded against Ligo's own average, with a weekly to-do list
Email editor and win-back pipeline
Anyone can change copy or drop in a GIF
Club CRM
Every outreach and touchpoint logged per club
Intern tasks and video briefs
Assign work to 5 interns and track it weekly
Website CMS and asset library
News posts publish straight to meetligo.com
Growth analytics
Signup-to-return funnel and automated reports
Product and code
Share of the code standing in each codebase, counted from git. Built with Claude Code and Codex.
- ML models sort posts from ~200 clubs into the app's News, Events, Sports, and Food tabs.
- A Sports section with live NCAA scores, plus athletics recaps reformatted as app posts.
- Pages up to 15 seconds faster after a caching fix, and a fix for a sign-up bug that stopped new users at step one.
Strategy
The content strategy
Co-developed Ligo's social and content strategy with a three-person team on daily calls.
Creator strategy and hiring
Designed how Ligo would work with creators, then ran the hiring: wrote the job postings and interview guide, interviewed candidates, and made the case for the content creator Ligo hired.
Results
new sign-ups in the first 10 days after the app relaunched on Oct 7
students opening the app every day in those same 10 days
teammates who ran Ligo day to day from the platform I built