Mekhi Simpson
Georgetown Hoyas
46

game days across the 2024–25 season

20

events I ran point on, across four sports

3

varsity programs I ran marketing plans for

10,000+

fans at the biggest men's basketball games I supported, at Capital One Arena

By sport

Men's lacrosseMarketing lead

I led marketing for the program and wrote the run of show for every men's lacrosse event: the minute-by-minute script the game-day staff worked from.

SoftballMarketing lead

I led marketing for softball: the run of show for every game, and the in-game activations I built with the players themselves for cause-themed games and senior days.

Women's basketballMarketing co-lead

I co-led marketing for the program. My partner handled the team side because I was also supporting football, and I worked with Georgetown's DEI department on theme nights featuring kids.

Football · Men's basketballGame-day support

I supported football game days, and men's basketball games at Capital One Arena, where some games drew more than 10,000 fans.

Day-to-day work

Working with athletes

I worked closely with players for two seasons: as a student manager for women's basketball in my junior year, and later on softball's cause-themed games and senior days.

VIP guests

I booked VIP guests and arranged everything for them, along with performers and anthem singers, and handled most of what happened in the building during games.

Coordinating with other departments

I coordinated daily with communications, operations and ticketing, from special ticket requests to keeping games on schedule.

Using fan data

I used fan engagement data from each game to adjust the promotions for the next one.

Timeline

2022–23Student manager, women's basketball. Daily work with the players during my junior year.
2024–25Graduate associate, marketing and promotions. Marketing lead for men's lacrosse and softball, co-lead for women's basketball, VIP guests, and game days across four sports.